Are Google My Business Posts Worth It?

Google My Business (GMB) posts are an important part of any business's marketing strategy. They can help improve your local SEO and voice search presence, as well as provide customers with the information they need. With the latest Google update, posts remain on your profile for years, rather than just seven days. Creating short, crisp, and clear GMB posts is essential to ensure that you continue to have content that Google can use as justification.

Posts appear on your GMB profile when someone searches for your business name on Google or views your company's Google My Business profile on Google Maps. They are displayed at the bottom of the knowledge panel and are a great way to showcase what your company has to offer. An e-commerce site can leverage GMB publications for new products or to highlight its best-selling items. The ideal length for any post is between 150 and 300 characters.

Every visitor to your website from a GMB post will add a little bit of SEO energy to your site. These are simple tips to follow, but they will help keep your Google My Business listing relevant during a difficult time. Publication is an effective way to recover customers after lockdown and to keep business in the new normal era.