When someone searches for a local business on Google Maps or Google Search, for example, “a shoe store near me”, a local search ad will show and highlight your business. This means that by advertising on Google Maps, you reach people on the move, no matter where they are. When you perform a mobile search for a business in your area, Google usually displays results based on your physical location and company ratings. Google Maps Ads is very effective in reaching consumers who are more likely to visit and buy from your business due to its localized nature.
If you want to be at the top of the results of these maps in a specific area, Google Maps offers listings of paid map ads where businesses can pay to appear at the top. If someone uses Google Maps to get directions and walks past your store, they'll see a promoted pin icon that grabs their attention. Your ads are made visible on Google Maps through indirect approaches, so let's see how to set up local Google search ads. In order to take advantage of this feature, you'll need to have an active Google Ads account and have search ads running. You'll also need to have a Google My Business profile set up and linked to your Google Ads account.
This will allow you to add a location extension that will make your business visible on Google Maps. Additionally, including this information on your Google My Business page can improve your local SEO and make it easier for customers to find your business online. When targeting keywords with Google Maps Ads, you'll want to prioritize both keywords that relate to your business and specific parts of your area. With Google Maps guiding users to more than 1.5 billion destinations each year, it's easy to see how beneficial advertising on Google Maps can be. Since most people who see the ads search on their mobile phones, Google encourages users to engage with the ads using the tap-to-call and tap-to-tap buttons for directions. Google Maps Ads is an effective way of reaching potential customers who are more likely to visit and buy from your business due to its localized nature.
It's also important to note that it can be difficult to track the success of a Google Maps campaign since it generates visitors in a physical location. However, if you have an active Google Ads account and have search ads running, setting up a local Google search ad is relatively straightforward. Overall, advertising on Google Maps can be an effective way of reaching potential customers in your area. By setting up a local search ad with a location extension linked to your Google My Business profile, you can ensure that your business is visible when someone searches for it on Google Maps or Google Search.