Yes, having a verified and optimized Google My Business profile can be beneficial for your local SEO. It can help you appear in the local 3 pack, putting your presence at the top of search results, and it can also indirectly help your website rank. With Google My Business, you can position important business information in the eyes of potential customers, helping with local SEO and offering the opportunity to interact with your customers more often. On top of everything, it's a free and valuable tool to manage interactions with your customers and present them with key business updates.
Google My Business (GMB) offers the ability to publish publications to your account, similar to a social media post, except that it appears in Google search results. This is very useful not only to communicate with your customers or update them on what's new, but also to improve your local SEO. Your GMB listing shows users where and how to visit your business, and it can also increase your local SEO and voice search presence. Creating short, crisp, and clear GMB posts more often than ever before is essential for this unique marketing strategy.
Be sure to edit your company profile if you change the hours of operation, contact information, etc. A 4.7-star review indicates that your company is excellent at what it does, and therefore people are more likely to buy from you. Google posts are an easy and free way to connect with customers and are a must for every business. They appear at the bottom of your company's listing and people can scroll through the available publications.
Completing your products and services will not only tell potential consumers what you offer, but it will also keep them on your profile for longer, making Google see your profile as more important than that of the competition. By creating a Google My Business profile, you have a better chance of reaching the top 3 local results, Google Maps and the local search engine, which, in turn, will give your business more exposure and potential customers. Keep your customers up to date with exactly what is happening in your business by publishing it regularly on your company profile.
