Does Google My Business Increase SEO?

Your Google My Business listing is a great way to show potential customers where and how to visit your business. It can also help to improve your local SEO, as an advertisement for a local business is more likely to appear when people search for a nearby company using Google Maps. Filling out your GMB profile can be beneficial in many ways, such as including attributes like “takeout” or “wheelchair accessible” seats to increase the chances of appearing in more targeted searches. If you don't fill it out, Google gives others, like your competitors, the option to fill it out for you.

A Google My Business listing is an opportunity to reach potential customers through their Google profile and listing. Regular posting can earn you a coveted spot in the local 3 pack, which are the top 3 business lists for relevant search terms. Posting content to your GMB listing can help your business in a variety of ways, so be sure to contact Google My Business every week to boost your local SEO and reach potential customers. With 60% of today's businesses listed on Google My Business, it's essential for business owners to take advantage of free tools like this one if they want to succeed.

There has been a relative decline in collective review apps, as more and more customers turn to Google My Business for ratings and reviews. With more than 70,000 searches performed per second, visibility on Google is a no-brainer for any company today. As a business owner, it's important to publish meaningful content that helps your potential customers learn more about you or provide them with detailed information about the products or services you offer. You can also describe the experience you want your customers to have when they arrive at your location.

To optimize your GMB listing and rank higher in local searches or for a chance to appear in the local package, make sure to update your Google My Business listing weekly as a channel to share your current content.