To make your Google My Business profile relevant to searches, it's important to use keywords related to your business. Consumers are familiar with Google Maps and have likely used it to locate a residence or a local landmark. Let's take a closer look at these local ranking factors to understand how they can affect Google My Business optimization and your small business's SEO. Everything you do should be done with the goal of helping Google more easily find the information and trust that it will ultimately serve your business and your customers. Photos are the best way to give potential customers an inside view of your business and encourage them to visit you in person.
Additionally, for certain search queries, information from your Products and Services may be highlighted, making your company stand out even more to the searcher. Google's algorithm for ranking company profiles takes into account proximity and relevance, activity, and quality of information. Online reviews are one of the most important features that companies should pay attention to within Google My Business. When properly leveraged, Google My Business can increase sales and improve customer loyalty. Your customers will rarely go to the second page of Google to find what they're looking for.
The Google My Business messaging feature allows users to send a text message directly to your phone from your company profile. Google's Q&A allows users to ask and answer each other's questions about a company, directly in the public Google My Business profile. This email notification will include useful information, such as the name of the person who left the review, the star rating you were given, a preview of the review, and a direct link to view it on your Google My Business page. Not claiming or optimizing your Google My Business listing is like saying no to someone offering you a free digital sign for your restaurant right next to a highway exit. The “what's new” option in Google Post allows companies to share general information about their store, products or services. Optimizing your Google My Business profile is essential for any small business looking to increase their visibility online.
By following these tips, you can ensure that your business is properly optimized for local searches and that potential customers can easily find you online.