To make your google my business profile relevant to searches, use keywords related to your business. It's important to know that Google won't show your company or its edits until the company is verified. Most consumers will be familiar with Google Maps and have probably used it to locate a residence or a local landmark at least once. Let's take a closer look at these local ranking factors to understand how they can affect Google My Business optimization and your small business's SEO.
Everything you do so that Google can more easily find that information and trust that it will ultimately serve your business and your customers. Photos are the best way to give potential customers an inside view of your business and inspire them to visit you in person. In addition, for certain search queries, information from your Products and Services may be highlighted, making your company stand out even more to the searcher. Google's algorithm for ranking company profiles not only takes into account proximity and relevance, but also activity and quality of information.
Another important local ranking factor, online review is one of the most important features that companies should pay attention to within Google My Business. When properly leveraged, Google My Business can increase sales and improve customer loyalty. Let's face it, your customers will rarely go to the second page of Google to find what they're looking for. The Google My Business messaging feature allows users to send a text message directly to your phone from your company profile.
Google's Q%26A allows users to ask and answer each other's questions about a company, directly in the public Google My Business profile. This email notification will include useful information, such as the name of the person who left the review, the star rating you were given, a preview of the review, and a direct link to view it on your Google My Business page. Not claiming or optimizing your Google My Business listing is like saying, “No, thanks to someone offering you a free digital sign for your restaurant right next to a highway exit. The “what's new” option in Google Post allows companies to share general information about their store, products or services.