Google My Business Optimization Checklist: A Comprehensive Guide

Are you looking for the best practices to optimize your Google My Business listing? This comprehensive checklist is here to help you claim, optimize, and manage your ad. With 82% of smartphone shoppers (92% for millennials) using their device for local searches, it is essential to have a presence on the world's number 1 search engine. Here are 12 steps to fully optimize your Google My Business listing and get ahead of your local competitors.

1.Create a New GMB Listing

The first step is to create a new Google My Business listing. You'll need a Gmail account to do this, so if you don't have one, you'll first need to create one.

Once you're done with the verification process and you're ready to start your Google Business profile, it's time to think about your company name. If you want to take advantage of it and comply with Google's guidelines, you might want to consider a business name change.

2.Verify Your Google My Business Listing

Verifying your Google My Business listing is essential for it to appear in the map listings. This process can take up to two weeks, so make sure you plan ahead.

3.Use Relevant Keywords

There used to be a lot of weight in putting keywords on your Google Business profile. However, changes can have a significant impact, so make sure that the information that appears in your Google Business profile is consistent with what appears on your website and other areas of the web.

4.Enter Your Website URL

It seems pretty obvious that you need to put the correct website URL inside your Google Business profile.

Make sure you enter your site URL as read for a real site visitor.

5.Use the 750 Character Limit Wisely

There is a 750 character limit in the description field, so only the first 250 characters will be displayed in the knowledge panel. So make sure that the top of your message is concise and don't put any additional links.

6.Leverage Categories

Use this full list of Google My Business categories to find the relevant categories by searching for your services.

7.Add Photos and Videos

Adding photos and videos can help customers get an idea of what your business looks like and what services you offer. This can be a great way to increase engagement with potential customers.

8.Include Your Hours of Operation

Business hours can increase the chances that Google will show your ad above a competitor if you have extended hours.

9.Enable Text Messaging Feature

This feature gives users the option to send a text message to your phone directly from your Google Business profile. This is a great opportunity for customers to contact you.

10. Monitor Reviews

Monitoring reviews is essential for any business as it helps build trust with potential customers.

Make sure you respond promptly and professionally to any reviews.

11. Track Performance

Tracking performance is important as it helps you understand how effective your Google My Business listing is in driving traffic and leads.

12. Optimize Regularly

Optimizing your Google My Business profile doesn't take much time but can have a significant impact on local searches that drive more sales...