Optimizing your Google business profile is essential for maximum performance and visibility through Google Business Profiles (GBP). To get started, you'll need to verify your profile with a postcard from Google that contains a verification code. Once your business is officially up and running, you can start optimizing your profile to send signals to Google and rank better in local results. Google has made great strides in providing analytics data for Google's business profiles.
It's important to make sure that Google can easily find the information it needs to trust that it will ultimately serve your business and customers. With many people searching for local businesses through Google Maps, optimizing your Google My Business (GMB) listing is key to increasing site visits. Google values business owners who go above and beyond to engage with comments publicly, so it's important to update your Google My Business listing weekly as a channel to share current content. Make sure not to spam your listing with less useful information, but update more often than your competitors.
Adding products and services to your GMB profile allows you to showcase offers and increase customer engagement. Not only does the integrity of your Google Business profile help Google rank better in local search results, it also increases the number of actions customers take when they find your profile. To get the most out of your GMB profile, invest in working with a Google-certified 360 virtual tour professional to add videos or create your own video to introduce yourself and your company. Additionally, make sure to keep message response time below 24 hours. With GMB Crush, you can easily analyze your competitors' total post count and publication frequency within 90 days.