Like traditional website SEO, Google uses a variety of signals to deliver search results. For maximum performance and visibility through GBP, it is essential to keep your message response time below 24 hours. Research has shown that 88% of consumers who search for local products or services through a mobile device will call or visit a store within 24 hours. In addition, 97% of consumers say they learn more about local businesses online than through any other source.
These two impressive numbers highlight the importance of local businesses developing a strong online presence. Last month we published our biggest research of the year to date, the Google my business Insights Study. The study was based on the analysis of 45,000 Google My Business. Your Google business profile includes a logo and cover photo.
Use images consistent with those on your social profiles to make it easier for people to recognize your brand. If there are people within your service area and they're looking for your type of service, Google is more likely to show your ad. One of the first places where customers who need your product or service will start looking for solutions is in a Google search. As with social media platforms, you can post ads, offers, events, and products to your Google Business profile.
Setting it up correctly is essential, so this comprehensive guide will show you the best way to set up a Google Business profile. Entrepreneur, artist and online visibility strategist who helps companies create innovative campaigns to drive business to the next level. Every visitor to your website from a Google My Business post will add a little bit of SEO energy to your site. A feature such as Google Local Search emphasizes the need for a GBP for both new and established companies.
This part of Insights uses a map to show where people are requesting directions to your company. If your business doesn't have a location that customers can visit, but it offers in-person services or deliveries, you can list your service areas. While optimizing Google My Business isn't difficult, it takes time and many companies choose to hire a local SEO agency to support them. By creating a Google My Business profile, you have a better chance of reaching the top 3 local results, Google Maps and the local search engine, which, in turn, will give your business more exposure and potential customers.
For businesses with multiple locations, do the same for each location page of the website with embedded NAP and map information. Recent updates to Google My Business (now Google Business Profile) have raised some concerns for small business owners who have worked hard on their local SEO. Every time you change your address, you'll need to re-verify your company before the change takes effect. If your customers are looking for your local business online, you must have your digital presence ready.