Local SEO is an essential part of any business's online presence. With 88% of consumers searching for local products or services through a mobile device and 97% of consumers learning more about local businesses online, it's clear that having a strong online presence is key. To maximize performance and visibility, setting up a Google My Business (GMB) profile is essential. Google My Business is a free tool that allows businesses to manage their online presence across Google, including Search and Maps.
It includes a logo and cover photo, as well as the ability to post ads, offers, events, and products. Setting up a GMB profile correctly is essential for local SEO success. To get started, you'll need to create a GMB profile. This can be done by visiting google.com/business and clicking “Start Now”.
You'll then be asked to enter your business name, address, phone number, website URL, and other information. Once you've entered all the required information, you'll be asked to verify your business. This can be done by phone or postcard. Once your business is verified, you can start optimizing your GMB profile for local SEO success.
This includes adding images that are consistent with those on your social profiles to make it easier for people to recognize your brand. You should also add detailed descriptions of your business and services, as well as any relevant keywords that customers may use when searching for your business. In addition to optimizing your GMB profile, you should also focus on creating content that is relevant to your local area. This includes blog posts about local events or news stories, as well as videos or photos of your business in action.
You should also make sure to include your address and contact information on all of your content so that customers can easily find you. Finally, you should take advantage of the Insights feature in GMB. This feature uses a map to show where people are requesting directions to your company. It also shows how many people are viewing your profile and how many are taking action (such as calling or visiting).
This data can help you understand what content is resonating with customers and what needs improvement. Setting up a Google My Business profile is essential for local SEO success. By creating a GMB profile and optimizing it correctly, you have a better chance of reaching the top 3 local results in Google Maps and the local search engine, which will give your business more exposure and potential customers.