Using Google Business for Local SEO

Optimizing your website for local search results is essential to ensure maximum visibility and performance through Google Business Profiles (GBP). To do this, you need to keep your message response time below 24 hours, optimize your description for your specific location, and use geotagged photos to increase local discovery. Google Business Profiles (formerly known as Google My Business) provide a public identity and presence for a brand, complementing its existing website. It is now possible to manage business information directly from Google Search and Maps, instead of having to go to the Google Business Profile.

Every time you change your address, you must re-verify your company before the change takes effect. In addition to the obvious popular locations, Google assigns value to external links, articles or directories to determine prominence. By allowing Google Assistant support, you can make it easier for potential customers to book a web appointment. Creating listings through Google My Business can be a great way to attract the attention of local search engines, and the best part is that these users have intention.

To get started with Google Business Profile, simply create an account and claim your business. You can also upload photos to your ad to help users learn more about your business and its offers. If you notice that customer actions are taking place on Google My Business, make sure customer service and support are available. With Google My Business GMB Crush, you can easily analyze your competitors' total post count and publication frequency within 90 days.

For example, by taking a more localized approach to their SEO strategy, companies can take advantage of people looking for “barbershops near me” or “barbershops” in Denver. Google My Business posts appear in a carousel towards the bottom of the knowledge panel for local businesses.