Optimizing your Google My Business profile is essential for any business that wants to be found online. It's a free tool that allows you to make sure your business is visible on Google search results pages and on maps. To get started, you'll need to use the real name of your company, make sure your hours of operation are correct, write a compelling description, and upload videos if you have them. It's important to make sure that your company name is identical to the name on your Google profile.
Do the same for other details of your business. Consumers often check the review sections on business pages for assurance that you provide quality products and services. After entering basic information about your business, you'll need to wait for a postcard or call to verify your identity. Once you've verified your profile, you can use attributes to identify specific qualities that can be searched for in your profile.
This will give you an idea of what features best appeal to your audience and how you compare to other companies in terms of ranking. You can also hide the address if your company operates outside your home, depending on your type of business. By activating Google My Business messaging feature, customers can ask you questions via SMS text message directly from your GMB listing. You can also add photos of your activities as long as they are relevant to your business.
Finally, choose a variation that best summarizes your business. An optimized Google Business profile can increase your chances of appearing in local Google search results. Creating a Google Business profile is an important way to attract new customers to your company through Google Search and Maps. To help you get started, here's a step-by-step guide on how to optimize your Google My Business profile:
- Use the real name of your company.
- Make sure your hours of operation are correct.
- Write a compelling description.
- Upload videos, if you have them.
- Make sure that your company name is identical to the name on your Google profile.
- Enter basic information about your business and wait for a postcard or call to verify your identity.
- Use attributes to identify specific qualities that can be searched for in your profile.
- Hide the address if your company operates outside your home, depending on your type of business.
- Activate Google My Business messaging feature.
- Add photos of relevant activities.
- Choose a variation that best summarizes your business.
