Google My Business is a free and powerful tool that can help you build your business. Many business owners are already taking advantage of the benefits of Google posts, but there are still plenty of opportunities to get ahead of the competition. With Google My Business, you can manage your online presence and attract customers who search for your business on Google search and on maps. To maximize the potential of your Google My Business profile, it's important to connect all your social media outlets and keep your profile up-to-date.
This will help you increase your authority in your area and improve your chances of appearing in local searches. Additionally, you can take a virtual tour to further boost the visibility of your brand profile. You should also post updates regularly, but not too often as to spam your listing with irrelevant information. Google My Business also provides valuable insights into how customers interact with your ads.
You can use UTM parameters for links to track customer behavior, and Google will send you a postcard with a verification code to officially set up your profile. When customers search for local services, you want to make sure that your company appears on their screen. To do this, you should choose a specific category for your business and add relevant attributes that provide a clearer picture of what you offer. Additionally, Google may use a relevant section of your page's visible text if it matches a user's query.