Google doesn't charge for business listings, and you can have multiple ads in a single account at no cost. The important thing to focus on is the accuracy and value of your ad. Google's goal with Google My Business is to bring the physical world online so that consumers can more easily discover and compare companies relevant to their needs, and make informed decisions about the products and services they are looking for. Google My Business listings are free, and Google's main goal with them is to provide users with accurate and relevant information.
By keeping them free, Google ensures that all business owners have the opportunity to publish their business online. A survey can be accessed from here which clearly shows that Google does not charge for Google My Business listings. Business Starter, Business Standard, and Business Plus plans can be purchased for up to 300 users. You can update and manage your information by signing in to your Google My Business account if you've moved your business to a new location, opened another branch, changed your opening hours, or changed your contact information.
G Suite (formerly Gmail) is a Google service package that offers professional business email addresses with Gmail, Docs, Drive, and Calendar. There is also a GMB listing feature that allows companies to share offers with new customers who follow the company on Google. Like the Google Maps app, Google My Business is free (this is the platform on which GMB listings appear). Depending on the nature of your business activities, you can work with your customers at the physical address of your company or at the customer's location. Not only does this feature serve as an incentive for customers to follow the business, but it's also a great way for your company to track ad conversions.
Another way to indirectly advertise your business for free on Google is to create listings in popular directories such as Yelp, Angie's List, TripAdvisor, etc.
Google My Businessis a free ad that you can create to be found in online searches. You can optimize your profile associated with it to get a higher ranking than the competition, appear at the top of the results, and be chosen by more customers. Even after you apply for your GMB listing, it's still important to have a business website. Ultimately, time will tell if Google decides to charge for Google My Business listings instead of just using Google Ads or Google Ads Express for local ads.
Of course, if Google added a fee to GMB, it would be a good source of income for them.