Optimizing Your Google My Business Profile: A Step-by-Step Guide

Optimizing your Google My Business profile is essential for any business that wants to be found online. With the right steps, you can make sure your business is visible to potential customers and increase your chances of success. Here's a step-by-step guide to help you get started. First, use the real name of your company when creating your profile.

This will help customers find you more easily and ensure that your profile is accurate. Then, make sure your hours of operation are correct and write a compelling description that will draw customers in. If you have any videos related to your business, upload them as well. Local search results favor the most relevant results for searches, so make sure your profile is up-to-date. In the era of COVID-19, Google My Business (GMB) offers even more flexibility in terms of schedules and messages for potential customers.

If your store is operating differently due to COVID-19 restrictions, mandates or safety guidelines, you can update your GMB profile to provide the most accurate information to customers. Next, select a photo for your cover photo. You can use Google My Business to crop the image in your browser or use a tool like Canva to adjust the image size to 1024 x 576 pixels. Once this is done, upload your image to Google My Business. Go to the Information tab and scroll down to the attributes. Here you can add information related to mask requirements, appointments, mask requirements for staff, temperature checks and more.

Photos are the safest way to make your account shine on a page full of black text on a white background; they attract attention and draw viewers in. While optimizing Google My Business isn't difficult, it takes time, and many companies choose to hire a local SEO agency to support them. This helps improve the responsiveness and visibility of the company since response times won't suffer as much. This is especially useful for landscapers, repairers and other service companies that mainly work in their customers' homes. The information Google has edited will be color-coded or strikethrough to make it easier to detect. The more information you provide in your profile, the better Google can match your business to local search queries and potential customers can learn more about you through your company listing.

The description you do have control over is the “company” section of your Google My Business account dashboard. One of the easiest ways to gain traffic and customers is to request and optimize your Google My Business (GMB) listing. These are all highly visible and eye-catching listings that will boost your business if done well and hinder you if done wrong. If your business doesn't have a location that customers can visit but it offers in-person services or deliveries, you can list your service areas. If you need help adding a new user to Google My Business, I have a step-by-step guide that will show you how. If you don't have access to this email address, you'll have to wait a few days for Google to verify who created the page. If you're not sure if you already have a listing with your Google Business profile (formerly known as Google My Business), the first thing you'll want to do is perform a Google search for your company name to check it out.

This generates more customers for your business and better website and GMB rankings which helps build up your domain authority.