As a business owner, you know that having a strong online presence is essential for success. With more than 3.5 billion active users a day, Google is the most used search engine in the world, and optimizing your Google My Business page is key to getting found by potential customers. Google My Business (GMB) is a free tool that allows businesses with a physical location to manage their online presence across Google, including Search and Maps. When properly leveraged, GMB can increase sales and improve customer loyalty.
So, if you haven't claimed your GMB profile, you're leaving a lot of money on the table. To get started, you'll need to create or claim your GMB profile. Make sure that your company name is identical to the name on your Google profile, and do the same for other details of your business. A cover photo and snippets from Google Maps and Google Street View help potential customers know what to expect when they first arrive. Depending on the category of your business, you may be able to enter additional details such as links to menus and order channels. Once you've claimed your profile, it's time to optimize it for maximum results.
Star ratings on your business page allow Google to provide useful information to interested people. They also give you a general idea of how you can improve certain parts of your business operations. When choosing a category for your business, make sure to explore the full list of 2395 business categories to make sure you're capturing the correct classification of your company. Direct searches are also important for optimizing your GMB page. These searches show that your customers know your company and that they use your company name or address to find you.
According to Google, local results favor the most relevant results for each search, and companies with complete and accurate information are easier to find with the right searches. Finally, don't forget about the impact of COVID-19 on consumer behavior online. This pandemic has caused rapid changes in how people shop and interact with businesses. To keep up with these changes, businesses should consider using tools that allow them to offer more of their services and transactions online. Optimizing your Google My Business page is essential for success in today's digital world. With the right strategies in place, you can increase sales and improve customer loyalty while ensuring that potential customers can easily find you online.