How to optimize google business page?

He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 best sellers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best entrepreneurs under 35 by the United Nations. You don't want to make mistakes in your company profile.

Make sure that your company name is identical to the name on your Google profile. Do the same for other details of your business. A cover photo and snippets from Google Maps and Google Street View help potential customers know what to expect when they first arrive. Because of the category of this business, Google allows them to enter additional details such as links to menus and order channels.

Star ratings on your business page allow Google to provide useful information to interested people. They also give you a general idea of how you can improve certain parts of your business operations. This publication covers six tools that businesses with a physical location can use to offer more of their services and transactions online, in the wake of COVID-19 and rapid changes to consumer behavior online. Direct searches show that your customers know your company and that they use your company name or address to find you.

Like your website, Google My Business Management is essential to success and requires optimizations. When properly leveraged, Google My Business can increase sales and improve customer loyalty. So, if you haven't claimed your Google My Business profile, you're leaving a lot of money on the table. You probably already know that Google is the most used search engine in the world, with more than 3.5 billion active users a day.

According to Google, local results favor the most relevant results for each search, and companies with complete and accurate information are easier to find with the right searches. Once you choose a category, Google will display a series of attributes that you can select to add more details to your company description. It's beneficial to explore the full list of 2395 business categories to make sure you're capturing the correct classification of your company. Kristen is the senior executive editor of WordStream, where she helps companies understand their online marketing and advertising.

This is surprising because a Google study found that “50% of consumers who performed a local search on their smartphone visited a store in a day.