Yes, creating your business profile on Google is free. Create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers. Like the Google Maps app, it's free (this is the platform on which Google My Business listings appear). Anyone can add a site to Google Maps at no cost.
However, no one can add or edit details such as hours, offers and categories. To gain control of that list, you must claim your business. This is done through a Google My Business account, which is also free. Google Business Profile is a free business listing from Google.
It allows you to provide details and photos of your company, including your location, services and products. Google My Business offers you the ability to include your business location in Google Maps and local search results. In particular, an ad for a local business is more likely to appear when people search for a nearby company using Google Maps. Whether you are a restaurant, a store or a service provider, your profile helps customers to do business with you easily and directly with product inventory, orders, reservations, quotes and much more.
If you think your company qualifies for one of these roles, but you don't see them, you may have chosen the wrong category. Display a list of your company's services and provide online quotes so that customers get the information they need to choose you. You've probably done a Google search at some point, such as “places to eat near me”, if so, you'll notice that Google shows a list of three places you can eat based on your current location. If you're already signed in to a Google Account, you'll be automatically signed in to Google Business Profile Manager.
Google My Business is a free list that you can create to be found in online searches, and the profile associated with it is one that you can optimize to rank above the competition, appear at the top of the results and be chosen by more customers. The description is used as an overview of what your company does and keywords related to your company can be used here. Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed. If you have special hours for holidays or even on a one-off basis, make sure that they are reflected in your Google Business profile.
Creating a business profile is the same as adding a site to Google Maps, something that anyone (even a random stranger or an automatic ad generator) can do. Google's goal with Google My Business is to bring the physical world online so that consumers can more easily discover and compare companies relevant to their needs, and make informed decisions about the products and services they are looking for. If you haven't established a precise business address, it won't be easy for people to physically find you.