It can be beneficial in many ways. Having a verified and optimized Google My Business profile is not just advantageous, it is essential, especially for local businesses. Google uses a variety of signals to deliver search results, and having a Google My Business listing allows users to quickly find the information they need. It also helps to improve local SEO, as ads for local businesses are more likely to appear when people search for nearby companies using Google Maps.
Google states that “companies with complete and accurate information are easier to find with the right searches”, so claiming your Google My Business profile is one of the first steps you should take to increase your company's online presence. Paul Teitelman of Paul Teitelman SEO Consulting suggests creating “tons of high-quality citations across local and niche business directories with 100% NAP consistency” in order to prove to Google that you deserve to be included in the local package. Google My Business is a great tool for businesses to manage their online presence on Google and make their business stand out. It also provides an opportunity to reach potential customers through their Google My Business profile and listing.
You can post ads, offers, events, and products to your Google Business profile, and there are many variations to choose from. When filling out your profile, Paul Lovell of Always Evolving SEO recommends using the correct name of your company. Additionally, including important keywords and search phrases in your company profile will be incredibly useful, as it will help your website appear directly in your GBP. Posts are created in the Google My Business dashboard and are displayed in the “Updates” section at the bottom of your business profile.
Overall, having a Google My Business account can have a positive impact on website traffic, as local searches generate purchases 28% of the time. Even startups can create their online profile so that people can easily find them. Therefore, it is important to optimize your Google My Business profile in order to rank better in local searches and appear in the local package.