Depending on the vertical in which your business is located, Google My Business (GMB) could very well be more important than your website. It totally depends on the industry you're in, but no matter what the value of GMB deserves your attention when it comes to digital marketing and online success. GMB is a list of tools and services that can help businesses increase their visibility online. The main purpose of Google My Business websites and other local listing services is to provide quick information.
Websites act as the real resource for company information, product descriptions, services, testimonials and pricing. The start of a new year is a great time to evaluate the previous 12 months and take stock of what worked, what didn't work and why. It also offers an opportunity to decide what you want to achieve in the next year. Over the past 20 years, Google has become the first place people go to search for information.
Whether it's research for a college newspaper, what time is a movie shown at the local theater, or the kitchen available at the city's new restaurant, Google is the first stop on a customer's journey to their destination. Using GMB increases your online visibility, which in turn attracts more customers to your business, whether online or in a physical store. The quote is free, but all companies should consider it a necessity. If your business is an online business and you don't have a physical store, you should consider having a Google My Business page.
Google is the most visited website in the world and currently holds more than 92% of the search engine market share. Creating a Google business profile (formerly known as Google My Business) is an important way to attract new customers to your company through Google search and Maps. The importance of Google My Business goes far beyond publications and images; it is a fundamental asset for your entire digital marketing strategy. Having an optimized GMB quote plays a bigger role than we think.
Instead of visiting your website, customers will Google your company name and search the right panel for the information they need. If your company has been affected by the ongoing pandemic, the first thing to do is to change the operating hours of your account. Images and videos can help tell a story and the ability to add multiple images will definitely benefit e-commerce companies as it will help you add multiple product images. Use Hootsuite to communicate with your customers through your Google Business profile and all your other social channels.
Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Marketers are divided: some swear you only need a GMB (Google My Business) list; others will tell you that a website is all you need; others will tell you that both are the way to go. Your customers are likely to refer to your Google My Business listing for quick information, such as a phone number or business hours. As you do so, change the description of your business by adding a line or two about how you have taken steps to combat the spread of the coronavirus.
Answering before crowdfunding questions receive an incorrect answer from random corners of the Internet helps prevent false information about your company from appearing in your ad. Google gives businesses access to a free marketing kit with stickers, social media posts and printable posters. In conclusion, it really depends on what industry you're in as to whether or not GMB is more important than having a website. However, no matter what industry you're in, GMB should be taken into consideration when it comes to digital marketing and online success.
It's free, easy to set up and can help increase visibility for businesses both online and offline.