Not only is your GMB profile easily visible to potential customers when they search on Google, but Google my Business is also a key driver of Google's local ranking. In fact, according to local ranking factor industry research, Google My Business signals are the most important ranking factor for ranking local packages. Google is the most visited website in the world. The site currently holds more than 92% of the market share of search engines.
Creating a Google business profile (formerly known as Google My Business) is an important way to attract new customers to your company through Google search and Maps. Having a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It's an essential asset for any local business owner, but sometimes it can be confusing. With many people searching for local businesses through Google Maps, you're sure to increase your site visits.
This may surprise some, but you don't need to own a business, or even an employee, to create a Google My Business (GMB) listing. Google uses this data to feed Maps and, considering that proximity is a key factor for local search, it is a vital component of a comprehensive local search campaign. They appear at the bottom of your company listing and people can scroll through the available publications. Improving your Google My Business profile and connecting all these social media outlets increases your authority in your area.
With the latest Google update, other posts remain on your profile for years (instead of just 7 days before the update). A Google Business profile helps ensure that people find your business when they search for products and services like yours in their local area. That's why it's a good practice to publish on Google My Business regularly to keep your brand consistent and ensure your customers are looking at up-to-date information. The question was raised as to whether Google My Business posts help with traffic on this SEO subreddit, and many people responded by saying that they had seen positive results using GMB posts.
Taking an extra minute to triple-check that all the information you share on Google My Business is accurate, up to date, and reviewed accordingly, will be a big help. In particular, an ad for a local business is more likely to appear when people search for a nearby company using Google Maps. If you have multiple locations, that's fine, but be sure to also use the city name in your Google MyBusiness title so that Google can correctly differentiate between ads. This information is only used to verify your business and isn't displayed on your Google Business profile or shared with the public.
Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor.