Not only is your GMB profile easily visible to potential customers when they search on Google, but Google My Business (GMB) is also a key driver of Google's local ranking. According to local ranking factor industry research, Google My Business signals are the most important factor for ranking local packages. With Google being the most visited website in the world, currently holding more than 92% of the market share of search engines, creating a GMB profile is an essential way to attract new customers. Having a Google MyBusiness page can be a great way to get your business listed multiple times on Google.
It's an important asset for any local business owner, but sometimes it can be confusing. With many people searching for local businesses through Google Maps, you're sure to increase your site visits. You don't need to own a business or even be an employee to create a GMB listing. Google uses this data to feed Maps and, considering that proximity is a key factor for local search, it is a vital component of a comprehensive local search campaign. Google My Business posts appear at the bottom of your company listing, and people can scroll through the available publications.
Improving your GMB profile and connecting all these social media outlets increases your authority in your area. With the latest Google update, other posts remain on your profile for years (instead of just 7 days before the update). It's a good practice to publish on GMB regularly to keep your brand consistent and ensure your customers are looking at up-to-date information. The question was raised as to whether GMB posts help with traffic on this SEO subreddit, and many people responded by saying that they had seen positive results using GMB posts. Taking an extra minute to triple-check that all the information you share on GMB is accurate, up to date, and reviewed accordingly, will be a big help.
In particular, an ad for a local business is more likely to appear when people search for a nearby company using Google Maps. If you have multiple locations, that's fine, but be sure to also use the city name in your GMB title so that Google can correctly differentiate between ads. This information is only used to verify your business and isn't displayed on your GMB profile or shared with the public. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor. Creating a GMB profile is an important way to make sure potential customers find your business when they search for products and services like yours in their local area.
