Important individual ranking factors within the Google Business profile include the primary category, the use of keywords in the company name, and the use of additional relevant categories. Why search locally? Well, we know that Google intends to help consumers find answers to their questions. With 34 billion searches per month in the U.S. UU.
And more than half of them show local intent and share accurate and local responses to consumers is incredibly important to Google. Where to buy and mobile searches near me have grown by 200% in the last two years. Think with Google Make sure each business listing has a relevant main category. Additional categories are also a ranking factor, as long as they are relevant to your business.
When you complete your main category, go ahead and add as many additional related categories to your business listings. There are two to 10 category changes each month in the categories. In the past year, we found that many categories of restaurants were added, as well as the automotive industry. Do companies get 26% of their visualizations from results based on MAPS?.
An optimized google my business listing is your best friend when it comes to acquiring foot traffic for your business. When someone searches for local businesses like yours in the area, Google will rank you based on geographic proximity and relevance. Google is constantly improving its algorithm and keeping up with the latest industry standards. One of the most important ranking factors for local businesses today is location accuracy and distance measurement when it comes to mobile searches.
This is the most complicated ranking factor, since it is derived from a multitude of, most of which are kept secret by Google. Although there are several GMB tools, none of them offer what you need for a proper Google My Business audit. Since business listings on Google Maps link to your website, almost 60% of searches are performed on mobile devices. And since they're already qualified leads when they come to your profile (because they're most likely looking for you or a business like yours in the area, meaning they're already interested in what you have to sell), it's your unique opportunity to capitalize on this with an extra commitment that will ultimately lead to for an easier sale.
A CTR tells Google that the user considers that your ad or website is relevant to their query, and this is the main reason why there is a manipulation of the CTR. The consumer buying process is increasingly complex, and Google wants to give businesses the ability to see how much in-store foot traffic their location is receiving based on PPC ads. This will help people find your business when they search on Google Maps or the search engine results page (SERP). Add an exciting photo of an award that your company could have won or the specialized team you use, anything to validate your business and continue to build trust and relationships with your community.
In fact, a research study showed that business profiles on Google get only a small fraction of the total billions of monthly visits from Google search. By having three good optimized categories, your GMB file will be specialized so that Google can read your data more easily and position you in the top positions. Google has allowed users to make restaurant, hotel and flight reservations directly from the Knowledge Panel due to its partnership with websites such as Expedia, OpenTable and many more. When you are logged into the Google My Business dashboard, go to the information tab on the right side of the dashboard.
Small business owners who can't use the product feed through a Google merchant can list the products they sell using this feature. Remember that Google verifies all information and updates, and states that verification takes up to 3 business days. Your top category tells Google what your business is all about, so choose carefully to make sure you're attracting the right consumers and ranking high. They also help to improve your overall ranking potential in business page searches because they give additional credibility to third parties to the data listed in various places on the Internet where different platforms have collected them from all over the web in one place, usually their own database, which is then used as a resource for others who want to learn more about you or your company.
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