Google My Business (GMB) is a free internet-based service designed to help promote local businesses online. It offers businesses the ability to include their location in Google Maps and local search results, as well as the ability to make posts to promote offers, news, events, product updates, and announcements. With GMB, businesses can appear at the top of search results at no cost and get honest reviews about what they're doing well or what they could be doing better. A survey by Bright Local found that the average company receives 1,009 customer searches every month, of which 84% come from discovery searches and the remaining 16% from direct searches.
Google receives more than 63,000 searches per second on any given day, and “searches near me” have doubled over the past year. With GMB posts within your profile, you can create offers, add products, give news and other updates directly in Google Search. Google My Business is a great way to differentiate your business from other competitors in your local area. Encourage your satisfied customers to leave a review on Google to help your business stand out.
Visibility tracking is essential because you can track how different marketing campaigns have affected the visibility and reach of your GMB profile on Google Search. This helps customers find you and your services at the right time when they are looking for relevant businesses and services nearby. No image in your Google listing looks the same as not having a profile picture on social media. However, with a highly optimized GMB profile, you can make sure that your company appears at the top of search results.
Every time you search for something, you've probably seen a panel near the top of the page that has about three local businesses. With GMB listing, you can update and display crucial business information in real time to customers who are looking for you. To sum up, Google My Business is an invaluable tool for businesses looking to increase their visibility online. It helps improve the results of other online marketing channels and improve return on investment. With GMB posts within your profile, you can create offers, add products, give news and other updates directly in Google Search.