Google My Business offers you the opportunity to include your business location in Google Maps and local search results. As the name implies, Google Business Profile (formerly Google My Business) allows you to create a business listing on Google. It ensures that you provide the necessary information that customers need to visit your site or store, contact your company, or make a purchase. Your google my business profile allows you to monitor and update your contact information, business hours and other essential details as needed.
Having a Google My Business (GMB) profile is a great advantage for any company. It helps customers find your business, enables business-consumer interaction, and allows companies to verify, edit and update their information. It also helps you reach more potential customers, increase your brand awareness, increase visits to your website, and even increase the calls you receive. It's essential that businesses, especially local businesses, focus on their Google My Business listings.
Customers pay attention to these tabs and use them for crucial information about a company. This is not to say that you shouldn't run Google Ads or create your SEO through your website, these are marketing strategies that are well worth your time and money. Google My Business's ability to incorporate search engine results into marketing companies is a big plus for all local businesses. By doing so, you'll not only get honest reviews about what you're doing well (or what you could be doing better), but you'll also get that star rating system alongside your Google business.
One of the first things that customers who search for your products and services online will do is to perform an exhaustive Google search. Google's local package takes up huge space on page one of Google's search results, and it's the first thing any Google user will see after typing their query. They usually do this by incorporating keywords and search terms to increase your organic ranking while increasing engagement with your Google My Business listing. If you haven't established a precise business address, it won't be easy for people to physically find you. Google My Business gives you targeted exposure on the world's most trusted search engine, and it doesn't cost anything.
You can easily list holiday closures, new trading hours, and even sales and promotions on Google My Business so your customers don't have to search for information. This information is only used to verify your business and isn't displayed on your Google Business profile or shared with the public. Rapidly communicating information to potential customers from a trusted and legitimate source (Google) is the main advantage of Google My Business listings for local businesses. As an experienced digital marketing expert with two agencies under my belt, I can confidently say that creating a GMB account is easy and requires minimal maintenance once it's up and running. Creating, verifying and properly optimizing your Google My Business account is an invaluable opportunity, so you should use this feature to its full extent.