You might not see your ads when you search Google for your company or your products because they won't generate conversions. Ultimately, you shouldn't Google your own business because not only will it not be a fair reflection of how often they are displayed, but it can also hurt them by showing them. On average, Google processes more than 40,000 search requests per second, adding up to a staggering 3.5 queries every day. Whether it's paid advertising or organic rankings, Google is the best place to promote your products and services.
However, many small business owners fall into the bad habit of Googling their businesses to check that everything is working correctly. Today, Google search results are based on the user's location, browsing history, social data, device type (e.g. laptop, tablet or smartphone), and even the user's operating system. In fact, there are more than 200 factors that Google observes when the user types a word or phrase.
This is why someone in Denver searching for “Joe's Plumbing” will get a different result than someone in Des Moines, and why will a husband and wife who use different computers get different autocomplete suggestions while searching for laptop covers. Using a single computer does not provide objective data. Most of the time, the only thing a particular keyword search does is point out to the business owner what they want to see, rather than the reality of their website's search visibility to their target audience. And the reality is that not only is Google highly personalized, but also customers and prospects are looking for things that aren't necessarily what the business owner thinks they would use.
In fact, according to Google's own engineers, 20 percent of daily search queries have never been searched before. Gone are the days when searching on Google for “medical spa” the site with the most mentions of the words “medical spa” appeared on its pages. Now, Google search is highly personalized and searching on a single person's computer will not reflect whether or not a site has search visibility that reaches potential customers. Google is an ever-changing omnipresence that puts every ounce of its existence on the best search engine there is.
With many people searching for local businesses through Google Maps, you're sure to increase your site visits. Searching Google won't reveal what factors are affecting your performance, but using SEO management tools will. The truth is that ten people in your office could Google your company name and get ten different results based on their location, device, Wi-Fi network, search history, and demographics. And as an HVAC business owner, you have better things to do than waste your time with unique and inaccurate Google results that don't provide you with useful information.
When used correctly, your Google My Business listing can become a high-octane customer acquisition engine. To thrive on Google My Business, you have to stop thinking of it as a generic list of yellow pages. Even if you go the organic route, spending too much time on competing sites while you research can send the wrong message to Google and improve your competitors' rankings. In addition to tailoring search results based on a person's location, Google searches are also increasingly adapting their results based on that person's browsing and social media history in their Google Account.
With tools like Google Analytics, you can see what devices are being used, where your potential customers are looking from, and much more. .